What’s the Difference between Product Design and Product Branding?

When a person or a company develops a new product, they want to get the attention of their prospective customers. This is accomplished through professional product design, which is then followed by a branding process that succeeds in conveying the product’s uniqueness and differentiation.
Product design is all about shapes and colors that help create a high-quality product that can sell well, generate profit and meet customer needs.
The secret to every product success is the way it looks. Effective branding emphasizes the product’s uniqueness in order to set it apart from the competition. The branding strategy is based on product uniqueness, and is planned by experts who analyze the market and know what consumers are looking for.
The Purpose of Design
Design is a key stage, in which the visual vision is transformed into reality. The product’s visualization determines how consumers view and experience the product. Making a good first impression is very important. So is effective user interface.
Product design is a must for companies who wish to penetrate the market with innovative and professional products. This includes market surveys, materials testing, mechanical design, coloring, functionality and consumer analysis.
The Purpose of Branding
The goal of branding is to establish a perception of the product within its designated consumer market, while also creating differentiation. Branding also emphasizes the product’s added value and innovative design, in order to invite consumers to buy it – even if it costs more than the competition.
During the branding process, the team create a story and a key message. There is heavy reliance on differentiation and unique product design. Branding includes logo design, packaging, a tagline and a unified branding language. Professional branding companies conduct market analysis, build strategies and design a branding concept that will resonate with potential consumers.
So how is product design and product branding alike? Both take the consumer into consideration, yet try to create differentiation. But they differ in that branding comes after design, and is meant to empower the design’s strong features. The ultimate and final goal is to create a product that will have customers waiting in line.

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    Let’s talk about you.
    This is our favorite topic of conversation.
    What do you love? What do you dream about? How ambitious are your aspirations? Wherever it is you want to go, we’ll be happy to take you there.

    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

    Here are a few examples – just take your pick:
    Branding for companies and businesses | Website design | Brand-based interior design| Strategic planning| Ongoing consultation

    We make sure that your business receives a service package tailored to specific requirements. We aim to please – and we love to see our clients smile!

    Corporate Branding
    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Who do we work with?
    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:
    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    Branding is Emotional. And Very Personal.
    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

    This is our favorite topic of conversation.
    What do you love? What do you dream about? How ambitious are your aspirations? Wherever it is you want to go, we’ll be happy to take you there.

    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

    Here are a few examples – just take your pick:
    Branding for companies and businesses | Website design | Brand-based interior design| Strategic planning| Ongoing consultation

    We make sure that your business receives a service package tailored to specific requirements. We aim to please – and we love to see our clients smile!

    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:

    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

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    09-7744802   |  050-7644483  

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