When a person or a company develops a new product, they want to get the attention of their prospective customers. This is accomplished through professional product design, which is then followed by a branding process that succeeds in conveying the product’s uniqueness and differentiation.
Product design is all about shapes and colors that help create a high-quality product that can sell well, generate profit and meet customer needs.
The secret to every product success is the way it looks. Effective branding emphasizes the product’s uniqueness in order to set it apart from the competition. The branding strategy is based on product uniqueness, and is planned by experts who analyze the market and know what consumers are looking for.
The Purpose of Design
Design is a key stage, in which the visual vision is transformed into reality. The product’s visualization determines how consumers view and experience the product. Making a good first impression is very important. So is effective user interface.
Product design is a must for companies who wish to penetrate the market with innovative and professional products. This includes market surveys, materials testing, mechanical design, coloring, functionality and consumer analysis.
The Purpose of Branding
The goal of branding is to establish a perception of the product within its designated consumer market, while also creating differentiation. Branding also emphasizes the product’s added value and innovative design, in order to invite consumers to buy it – even if it costs more than the competition.
During the branding process, the team create a story and a key message. There is heavy reliance on differentiation and unique product design. Branding includes logo design, packaging, a tagline and a unified branding language. Professional branding companies conduct market analysis, build strategies and design a branding concept that will resonate with potential consumers.
So how is product design and product branding alike? Both take the consumer into consideration, yet try to create differentiation. But they differ in that branding comes after design, and is meant to empower the design’s strong features. The ultimate and final goal is to create a product that will have customers waiting in line.