THE ART OF BRANDING

CYBER COMPANIES

Cyber companies are different than other companies.

They are part of the cutting-edge high-tech ecosystem, yet they have taken

innovation to a whole new level. They are at the very forefront of technology.

For branding studios, branding cyber companies presents a wonderful challenge.

It’s a challenge we welcome with open arms.

Crafting the Cyber Message

Cyber activity is an integral part of our world, even if the average person hardly ever feels it. Cyber activity protects assets that belong to countries, organizations and businesses, and helps thwart various threats that can compromise important data. Cyber is also used to identify and analyze vast amounts of data in very short timeframes. This requires a very specific set of expertise, which is very advanced and is constantly developing.

 

Cyber companies want to present themselves as technological innovators and as leaders in their field. They want to convey a cutting-edge message that resonates with their consumers, and addresses tangible needs. In today’s world, the most successful brands are those that consistently convey real value in the real world – be it for businesses, the workplace, the environment, the consumer world or the defense market.

The Cyber Branding Challenge

So, what’s so challenging about cyber company branding, you ask? In one word: differentiation. The average business, bank, organization or individual consumer finds it hard to tell one cyber company from another. That said, they have unique needs that must be met. Therefore, cyber companies need to establish a brand that truly conveys their unique DNA and added value. The goal is to construct a brand that makes it easy for potential clients to feel an immediate connection, and to feel that this is the brand that they’ve been waiting for all along.

Speak Up about Your Strength

Most of us think that cyber companies are pretty much all the same (some are great, many are good, some are mediocre…but still, we find it hard to tell the difference). This couldn’t be farther from the truth. Like companies operating in other fields, every cyber company has a unique set of strengths, assets, values and services.

1

Strengths can include service, delivery, strategy,
deployment capabilities and management.

2

Assets can include experience, knowledge, personnel,
data and clientele.

3

Values can include trust, transparency, discretion,
integrity and inclusion.

4

Services can include tech services as well as
people-based services (training).

As brand experts, our goal is to convey a specific cyber company’s unique traits in its new brand. Once we have deciphered the company’s unique DNA, we’re halfway there. It’s all about blending the important “cutting-edge cyber” message with a unique flavor that no other company can replicate. That’s the essence of cyber branding. It’s challenging, and also very rewarding.

Want to get far? We are at the push of a button ....

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    Let’s talk about you.
    This is our favorite topic of conversation.
    What do you love? What do you dream about? How ambitious are your aspirations? Wherever it is you want to go, we’ll be happy to take you there.

    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

    Here are a few examples – just take your pick:
    Branding for companies and businesses | Website design | Brand-based interior design| Strategic planning| Ongoing consultation

    We make sure that your business receives a service package tailored to specific requirements. We aim to please – and we love to see our clients smile!

    Corporate Branding
    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Who do we work with?
    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:
    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    Branding is Emotional. And Very Personal.
    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

    This is our favorite topic of conversation.
    What do you love? What do you dream about? How ambitious are your aspirations? Wherever it is you want to go, we’ll be happy to take you there.

    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

    Here are a few examples – just take your pick:
    Branding for companies and businesses | Website design | Brand-based interior design| Strategic planning| Ongoing consultation

    We make sure that your business receives a service package tailored to specific requirements. We aim to please – and we love to see our clients smile!

    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:

    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

    10 Hamelacha St. Raanana
    09-7744802   |  050-7644483  

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