Good to know

braverman_logo

What Makes a Good Logo?

There are many misconceptions about what a good logo should look like. Should it express what the company does? Should it look nice? Does everyone have to like it? Should it convey a bold statement? To be strong, a logo has to focus on one central idea. In fact, a good logo has 3 main … Continue reading What Makes a Good Logo?

Read More »

web-1

What is This the Time For?

The world is going through a bit of a chaotic time. The only thing that makes sense to me now is to take this time to stop and think about our business. This is a time to reflect inwards, and to remind ourselves why we choose to do what we do. What do we love … Continue reading What is This the Time For?

Read More »

pics-for-articles13

What is Branding and How is it Done Right?

Branding is the hottest buzzword in today’s business industry. Not so long ago, branding was a concept understood only by marketing wizards, but today more and more small businesses understand the power of image. So what exactly is branding, and how is it done right? What is Branding? Branding is a concept designed for a … Continue reading What is Branding and How is it Done Right?

Read More »

IMG_6709

Choosing a Graphic Designer

Many businesses have a hard time choosing a graphic designer, because they are unsure of what they are looking for. So if you’re looking, here are a few important things to consider: 1.The amazing portfolio – the studio’s portfolio should be visually stunning. It should also include samples that are relevant to your project (for … Continue reading Choosing a Graphic Designer

Read More »

צשמםר-363x372

Designing a Landing Page

What’s a landing page, you ask? A landing page is the page you reach after clicking on a banner, a Google ad or an email ad. The user arrives at landing pages while surfing the web and browsing through web pages. The landing page usually appears a few seconds prior to the page you were … Continue reading Designing a Landing Page

Read More »

NAVA-1

Branding Innovation

As branding professionals, our job is to create a connection between companies and consumers. The brand must showcase the company’s goals and positioning, and must cater to the needs and desires of the consumers. Yet, as branding professionals, we also face a major challenge: the fact that we are living in an era of endless … Continue reading Branding Innovation

Read More »

shutterstock_749013994-672x372

Getting Website Design Done Right

There’s a saying that if you don’t exist in the internet, then you don’t exist. That’s not entirely accurate, but websites are truly essential marketing tools for small and large businesses. The million-dollar question is not if you have online presence. It’s how you look and what you project online. This starts, as do many … Continue reading Getting Website Design Done Right

Read More »

segev-363x372

Restauranteurs, are you Aware of your Menu’s Influence?

Menu design can make or break restaurants. Just like the food, the service, the interior design and the sign out front. The menu is the restaurant’s (and café’s) most important marketing tool. Why? Because everyone who comes in must look at it. You simply have to look at the menu to order your food. The … Continue reading Restauranteurs, are you Aware of your Menu’s Influence?

Read More »

4-672x372

Communicating through Color

Do you want a logo that conveys professionalism, pleasantness, intelligence, fun and creativity? Wow, that’s a lot for one logo! Many designers use logo elements such as font, graphics and color to convey numerous messages at once. When all the elements connect in perfect harmony, then people will respond to your message. Color is one … Continue reading Communicating through Color

Read More »

pics-for-articles2

Brand Unification

Today’s clients view our brand from the comfort of their smartphones, via Facebook and Instagram, via TV advertising, in stores and on street billboards. When brand exposure is so diverse, it must be unified. Brand unification conveys quality and reliability. Brand unification doesn’t mean your brand has to look exactly the same. What it does … Continue reading Brand Unification

Read More »

qleft
qright

Client Experiences

"The work was accomplished with utmost flexibility and attention to our specific needs. The results were highly praised."

Nurit Levy, N-trig
qleft
qright

Client Experiences

"The outcomes speak for themselves. Unified yet diverse, everything was delivered according to schedule and with extreme courtesy."

Liat Lipsky, Maternity Club Manager, Meir Medical Center
qleft
qright

Client Experiences

"We've worked together on many projects, and we have always received great service – regardless of how busy the studio was. You always made us feel like we were your only client."

Tali Cohen, Marketing Manager, NeuroTech
top