What is Branding and How is it Done Right?

Branding is the hottest buzzword in today’s business industry. Not so long ago, branding was a concept understood only by marketing wizards, but today more and more small businesses understand the power of image. So what exactly is branding, and how is it done right?
What is Branding?
Branding is a concept designed for a certain product or service, which targets specific consumer audiences. For example, let’s say you own a bar and you want it to appeal to 20 and 30-year old populations. In order to achieve your goal, you have to perform certain actions. High-quality branding isn’t achieved overnight. It’s a process that establishes a set of values that appeal to its designated target audiences. To enhance the chance for success, businesses can use social media and brand ambassadors to promote their brand.
Why is Branding so Important?
Many people think that their product is the key to their success. They forget that we all live in a world where image is everything. It doesn’t matter how good your product is, if it doesn’t correspond with certain values that appeal to your target audience.
Nevertheless, living in a high-paced world does hold certain advantages. Thanks to today’s digital environments, we can all execute marketing strategies that were considered impossible just a few years ago. Thousands of people can be exposed to our marketing message at the touch of a button.
How Can we Use the Data we Have to Create High-Quality Branding?
High-quality branding begins with defining our customers’ needs, and creating an appropriate marketing response. It’s important to perform a thorough market analysis that includes: persona creation, focus groups and trend analysis. Before we begin branding, we need to do our homework. We also have to define our brand’s values and differentiation from the competition. Differentiation can be enhanced via a unique story, a special concept or pricing.
The Branding Operation
Now that we’ve defined what branding is and why it is so important, we can focus on the branding process. These include a visual upgrade of all marketing materials: website, Facebook page, Instagram page and more. Let’s not forget about business cards and other printed materials, as well. Once we’ve completed that phase, we can use reliable PR channels to get the word out.
Looking to create a brand that will guide your business to future success? Get in touch today.
Contact Limor at (972)-9-7744802 or [email protected]

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    Let’s talk about you.
    This is our favorite topic of conversation.
    What do you love? What do you dream about? How ambitious are your aspirations? Wherever it is you want to go, we’ll be happy to take you there.

    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

    Here are a few examples – just take your pick:
    Branding for companies and businesses | Website design | Brand-based interior design| Strategic planning| Ongoing consultation

    We make sure that your business receives a service package tailored to specific requirements. We aim to please – and we love to see our clients smile!

    Corporate Branding
    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Who do we work with?
    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:
    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    Branding is Emotional. And Very Personal.
    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

    This is our favorite topic of conversation.
    What do you love? What do you dream about? How ambitious are your aspirations? Wherever it is you want to go, we’ll be happy to take you there.

    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

    Here are a few examples – just take your pick:
    Branding for companies and businesses | Website design | Brand-based interior design| Strategic planning| Ongoing consultation

    We make sure that your business receives a service package tailored to specific requirements. We aim to please – and we love to see our clients smile!

    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:

    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

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    09-7744802   |  050-7644483  

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