The connection between cyber security and branding is fascinating. These two fields haveso much in common.
For example: cyber companies do things that the average person doesn’t really understand. Yet we understand the end result: our computers, phones, online systems, websites and digital environments are protected.
Branding works in similar fashion. For example, the average person doesn’t understand the multi-layered branding process, which deeply impacts the personal and collective subconscious. But ask anyone about the world’s top brands, and they’ll be able to name them, describe their products and even draw their logos.
The most important processes are delicate and known only to a select few. That’s why we love branding. And that’s why we love branding cyber companies.