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last mile company deals in automatic collection solutions for prescription drugs and packages.
Our challenge
the challenge was to develop a brand that would contain 3 subsidiary companies in different fields, but at the same time, it will convey the feeling and ideas of several companies under one parent company.
Our solution
After understanding the different target audiences and the different fields of activity of each company, we developed a very broad brand language, starting with the parent company’s brand – Last mile.
The symbol in the logo conveys the feeling of speed and innovation and the three companies under it, the dark gray color conveys confidence and strength and the shades of blue convey dynamism and movement. After developing the Last Mile brand we developed the brand language for each subsidiary, starting with the preservation of the formality of the main logo, thinking about the appropriate symbol and the colors that distinguish it, and overall thinking about how all the companies will work together as a group.
We designed for the company a company presentation, a wide website, machine panels, boxes, Corporate stationery, and more…
The result was fresh, innovative, and very striking.
