Background
Globus Logistics is an international logistics company with nearly 40 years of experience.
Over the years, the company has supported clients in Israel and worldwide with shipping, storage, and complex logistics solutions, building a strong reputation for reliability and professionalism.
As the company grew and expanded its services, there was a need to refresh the brand’s visual language and create a more up-to-date look, while keeping its familiar identity.
Challenge
The challenge was to update the brand’s appearance while preserving the existing logo and the values built over many years.
The process needed to create clarity and consistency across all marketing materials, and allow the brand to work smoothly across a wide range of products, teams, and platforms.
The goal was to develop a clear brand language that feels natural for a large organization and works well in everyday use.
Solution
We created a complete brand book for Globus Logistics, clearly defining how the brand looks and behaves across every touchpoint.
The work included a subtle refresh of the logo’s appearance, defining colors, typography, and a visual system that supports consistent and practical brand use over time.
As part of the process, we also designed a dedicated anniversary mark celebrating 40 years of the company’s activity.
The mark was developed to integrate naturally into the brand language, highlighting the company’s long-standing experience and heritage.
The brand book was implemented across a wide range of marketing materials, including an exhibition booth, brochures, roll-ups, a newly branded truck, printed materials, and social media content.
The result is a clear, consistent, and modern brand presence that communicates with one voice and supports the company’s marketing efforts today and moving forward.
