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For over 30 years, Amnon is turning the raw world of green leaves and agricultural produce into a wonderful world of love, joy, and a healthy lifestyle.
Our challenge
Amnon contacted us to give the brand a more prestigious look. The use of dark colors for this purpose was important to him – with an emphasis on the color black. In addition, he wanted us to create uniqueness on the packaging. Something that doesn’t exist on the shelf.
Our solution
We started with Building a new design storytelling concept for the company.
The renewal of the logo: we re-illustrated the lovable character of Amnon, with cleaner and more modern lines. And we gave him life with a playful wink.
The Brand:
We have developed a complete line of illustrations in one flowing line of a variety of positions of the human body, expressing the brand’s values: health, freedom, elegance, and cleanliness.
The products:
For the packaging, we created an interesting and flowing combination of the product next to one of the illustrations, thus resulting in a product line with classic and clean with a light and fresh connection to a healthy life.
Additional items we designed:
Company website
trucks
A variety of packaging
Outer cartons
Clothing for employees
Signage and more…
