Our main challenge in this project was to create a unique brand language that would give expression to the unique messages of the core in different ways. The cyber industry is considered a conservative market, but technologically it is very advanced.
Once we understood the uniqueness of this company and it is 7 core identities, we developed an entire brand language around this concept that shows the core in different interesting ways. We created a presentation for the company, business paperwork, a style guide for the company, a company profile and of course all this work was added to the company’s website.
The site has a clean and accurate look that broadcasts the company’s solutions to the three aspects of identifying business risk, protecting the business and maintaining the business. We developed icons for all the different solutions coming out of the c language of the logo, the images selected for the home page were to show the core in a very deep global way, gave it a shine with a subtle shift that leads to their messages. The rest of the selected images gave a business look along with the combination of the core and the color red in unique ways.
A strong, unusual brand has been created that shows their uniqueness from the first second!