Designing a Landing Page

What’s a landing page, you ask? A landing page is the page you reach after clicking on a banner, a Google ad or an email ad. The user arrives at landing pages while surfing the web and browsing through web pages. The landing page usually appears a few seconds prior to the page you were looking for.
The landing page is a tool that advances a specific business goal. For example, a mattress seller might use a landing page to advertise a special offer on a specific mattress.
The landing page’s main goals are conveying a key marketing message – and gathering user information for a client database.
Sometimes, a landing page can be more valuable than a website, because websites are more diverse, and landing pages specify a certain product or service, and direct customers towards making specific decisions.
The page’s character, structure and design are adapted to fit the marketing message. The page usually comes with a contact form that is easy to fill out. Above the form is the CTA – the Call to Action.
Want to create an effective landing page? Here are a few tips:
Make sure to limit navigation – focus on the contact us form
Make an attractive offer
Include no more than 6 sentences that sum up your offering, a central image, and a form. Remember, you have no more than 3-5 seconds to get your reader’s attention.
We recommend offering your clients 2-3 different landing pages, in order to check which one garners more leads.
Essentially, landing pages are commercials. They’re purpose is to “capture” users’ attention and to turn them into potential customers.
So, what’s the best way to design landing pages?
First of all, we need to know what you want to convey. We follow a few basic rules:
One bold headline
Brief text. Interesting and clear. No more than 4-5 lines.
A prominent contact us form. Don’t ask for too many details, as this may turn people away.
No commercials
A great Call to Action phrase
A catchy image that conveys a message (this is your page’s “hero”)
Try to fit the entire page into the computer screen (no scrolling)
Use of brand elements – logo, colors, images, etc.
Empower the page with additional elements that heighten the message (video, Facebook link, etc.)
To sum up…
Good design + awesome copywriting = a landing page that generates lots of leads.
Bad design + unprofessional text = a waste of time and money.

Looking to create a brand that will guide your business to future success? Get in touch today.
Contact Limor at (972)-9-7744802 or [email protected]

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    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

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    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Who do we work with?
    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:
    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    Branding is Emotional. And Very Personal.
    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

    This is our favorite topic of conversation.
    What do you love? What do you dream about? How ambitious are your aspirations? Wherever it is you want to go, we’ll be happy to take you there.

    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

    Here are a few examples – just take your pick:
    Branding for companies and businesses | Website design | Brand-based interior design| Strategic planning| Ongoing consultation

    We make sure that your business receives a service package tailored to specific requirements. We aim to please – and we love to see our clients smile!

    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:

    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

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