What’s a landing page, you ask? A landing page is the page you reach after clicking on a banner, a Google ad or an email ad. The user arrives at landing pages while surfing the web and browsing through web pages. The landing page usually appears a few seconds prior to the page you were looking for.
The landing page is a tool that advances a specific business goal. For example, a mattress seller might use a landing page to advertise a special offer on a specific mattress.
The landing page’s main goals are conveying a key marketing message – and gathering user information for a client database.
Sometimes, a landing page can be more valuable than a website, because websites are more diverse, and landing pages specify a certain product or service, and direct customers towards making specific decisions.
The page’s character, structure and design are adapted to fit the marketing message. The page usually comes with a contact form that is easy to fill out. Above the form is the CTA – the Call to Action.
Want to create an effective landing page? Here are a few tips:
Make sure to limit navigation – focus on the contact us form
Make an attractive offer
Include no more than 6 sentences that sum up your offering, a central image, and a form. Remember, you have no more than 3-5 seconds to get your reader’s attention.
We recommend offering your clients 2-3 different landing pages, in order to check which one garners more leads.
Essentially, landing pages are commercials. They’re purpose is to “capture” users’ attention and to turn them into potential customers.
So, what’s the best way to design landing pages?
First of all, we need to know what you want to convey. We follow a few basic rules:
One bold headline
Brief text. Interesting and clear. No more than 4-5 lines.
A prominent contact us form. Don’t ask for too many details, as this may turn people away.
A great Call to Action phrase
A catchy image that conveys a message (this is your page’s “hero”)
Try to fit the entire page into the computer screen (no scrolling)
Use of brand elements – logo, colors, images, etc.
Empower the page with additional elements that heighten the message (video, Facebook link, etc.)
To sum up…
Good design + awesome copywriting = a landing page that generates lots of leads.
Bad design + unprofessional text = a waste of time and money.
Looking to create a brand that will guide your business to future success? Get in touch today.
Contact Limor at (972)-9-7744802 or [email protected]