We started with creating a very broad brand language, that included the creation of unique visuals, a varied set of icons and infographics that would animate and explain the data faster and become more memorable.
We designed a new logo and updated the lock & maze symbol. The website was our biggest challenge, the need to create a new brand story with emphasis on a clear message relating to the unique abilities of the new solution.
Beyond giving an imagery voice to the new solution, we carried the total essence of the look and feel through numerous pieces of collaterals. Focusing on the MazeBolt distinctive solution and core company values.