Challenge:
Magal Security is an international provider of integrated solutions and products for physical and cyber security, safety and site management.
Our main challenge was to create a unique differentiation for each of the market vertical, Yet giving each one it’s unique look and feel.
Solution:
We started with creating a very broad brand language for the companies brochures for each vertical that included the creation of unique unique visuals, a varied set of icons and infographics that would animate and explain the data faster and become more memorable.
Our next challenge was the companies PowerPoint presentation. Since many departments used the same presentation but each one used it in a different way that they were used to presenting for years we needed to create a creative flexible presentation that had many options to choose from and yet give the company the same brand essence.
Beyond giving an wide creative voice to the company, we carried the total essence of the look and feel through variouspieces of collaterals. Focusing on the Magal security story and core company values.
Overall we accomplished an elegant fresh look for Magal Security.
