background
Community Center Drahi Tel Aviv,
is a new center located in a central location on Kalisher St
bordering the Carmel Market, near the beach.
The challenge
Our challenge was to find the uniqueness of the new community center for the young target audience in the area.
Our solution
We started a comprehensive strategic process in which we learned about the uniqueness of the center, and about all the other community centers in the area.
And we created a profile of the 3 main target audiences in order to get to know them in depth.
We worked on the center’s vision:
“To create a center that is “by and for” the residents by providing an open and enabling space, where enrichment classes, cultural events, community events, workshops and courses will be held, all in order to create a connection between the residents and respond to common interests.
After finishing the strategic process, we developed a broad brand language and incorporated the 3 words that connect the spirit of the center, which are
Meeting, experience, creation.
From the colors of the center, we chose a scale of 3 main colors that work together and connect the interior in the place.
The architecture of the building has a very unique look and from it, we created a language of geometric shapes used by the brand for various needs.
We chose 3 main images that represent the different activities the center has according to the target audience.
We created a class brochure, external signage for the place, posts, flyers, and a variety of marketing products for social media and printed signage throughout the city of Tel Aviv.
It is a great honor to be a part of such a project that builds the connection and ties of the community.
