Experiential and Innovative Branding through LEGO®️ SERIOUS PLAY®️
For a long time, I’ve been searching for a tool that could bridge the world of strategic branding with the world of human experience.
In my work with organizations, I’ve seen time and again that a strong brand is not built only from words or presentations – but from emotions, conversations, and the insights that surface when people truly meet themselves within their brand story.
Thinking with Your Hands
How can we reach deeper insights about brand identity not only through research and logic, but also through something tangible, intuitive, and creative?
That question led me to a method that completely surprised me – LEGO®️ SERIOUS PLAY®️.
It’s a unique approach to problem-solving and strategic thinking based on one simple yet powerful idea: when the hands think – the mind opens.
Instead of talking about values – you build them.
Instead of analyzing a vision – you watch it come to life, brick by brick.
The method allows teams and organizations to uncover deep insights quickly, through a playful, energetic, and highly engaging process.
What Is LEGO®️ SERIOUS PLAY®️?
Developed in Denmark by the LEGO®️ Group, the method is grounded in research about cognition, imagination, and the power of play.
It helps people think differently, communicate ideas more clearly, and access layers of understanding that words alone can’t reach.
Each model built in a workshop becomes a new language – one that gives form to thoughts, emotions, and perspectives that often remain hidden in traditional discussions.
Being Among the First to Play Differently
After two intensive days of learning, exploration, and hands-on practice, I’m proud to be part of the first certified LEGO®️ SERIOUS PLAY®️ facilitators in Israel.
It was an eye-opening experience – seeing a group of people think, create, and communicate in a completely new way.
We built, dismantled, and reconnected models – and each brick became a spark of insight, emotion, or idea that revealed the true essence of a brand.
That’s when I realized how powerful “play” can be as a strategic tool for authentic brand building.
When Branding Becomes an Experience
In a world where brands must adapt quickly to change, a new approach has emerged – one that blends Agile Branding with LEGO®️ SERIOUS PLAY®️.
This fusion invites organizations to step out of their heads and start seeing, touching, and feeling their brand in a physical, interactive way.
Through building, breaking, and reshaping tangible models, teams uncover fresh insights, clarify their brand DNA, and strengthen their shared understanding of what the brand truly stands for.
At Studio Baram, this method has become an integral part of our Agile Branding process –
helping brands stay alive, responsive, and deeply human in a rapidly changing world.
Because when we allow ourselves to play, we discover truth.
And when brands learn to play, they rediscover who they really are.
Let’s create something great together! Call us today to discuss your Branding and explore how we can collaborate to achieve success!
972-09-7744802, Ext-5 – Limor – c.e.o. Studio Baram
