Background
The National Service Authority holds a conference once a year in which associations present positions for women for the purpose of national service in a variety of fields.
Our challenge
The branding of the entire conference and the design of the website is tailored to the girls who attend the conference, and all the options available to the girls are presented, including relevant information and the possibility of receiving additional information.
Our solution
The concept we chose for the conference and website was the journey concept. symbolizing the journey the girls embark on before the important choice of the association they will choose as national service.
The journey is reflected in the design elements that show a way, indicating a location point
And up to elements with an Israeli look and feel.
The logo we designed is the Star of David made up of the color combinations of the various bodies – together they give an expression of integration as there is integration in Israeli society and create a strong and powerful symbol.
The entire conference was designed in the same language that was developed and the impact of the blue shade together with the elements and colors that accompanied it created a very striking and unique conference.
For the conference, we created dozens of different elements, starting with unique entrance gates, special photo booths, a bar for drinks and food, dozens of booths for information about the various bodies, directional signs, seating areas, and more, which together conveyed the experience of the teenage service girls.
