The background
The Raanana Music Center is the largest Music center in the country, serving over 1300 students from Raanana and nearby cities. The Music Center has doubled in size with a huge investment and additional halls and studios that have been added to a beautiful new building.
Our challenge
Our main challenge was rebranding the center with the additional 3 new Music hallsCalled the “Living Room Club”, the “Chamber Club” and the Auditorium.
Our solution
The building has a unique architectural design that is very distinct, therefore a few years ago when the Music center opened we designed the logo accentuating its beautiful structure. For this rebrand, we stayed with the structure concept to enhance it’s extinction
And gave it a modern and more flowing look, to suit the additions of the new architectural structure.
We created a new brand language for the new halls, we developed 3
creative shape3 that match the field of practice with a prominent and memorable element that blends in with the language of the main logo,
with a formal yet colorful vibe.
We have developed a line for the entire marketing theme of the center, from concert booklets, press and social media posts, mailing media for the place and external and internal signage to the center.
The signage was given a different expression in terms of materials and the way we placed it outside the various halls, the music center got our design touch in every corner even down to the little pin that was handed out on the opening day.
This was a truly great project to work on – a true design festival for us!
