Branding the Medical Corps
In recent years, we have worked closely with the Medical Corps of the IDF, under the guidance of the Chief Medical Officers. As part of this collaboration, we developed several strategic and important projects, the most prominent of which was the comprehensive branding for the Military Medical Services (MMS), which included the design of a logo, infographics, a unified color scheme, and a digital branding language tailored to the military system.
Working with a military system, and specifically with the Medical Corps, required us to undertake an in-depth learning process to understand this unique and important corps. Our ability to grasp the structure, needs, and challenges of the Medical Corps, which is significantly different from the civilian system, allowed us to create branding solutions precisely tailored to the nature of the military work. This deep understanding distinguishes us and enables us to provide accurate and customized responses to the system’s needs.
Additionally, we designed the unit’s insignia and refreshed the Corps’ emblem, which reflects the professionalism, commitment, and dedication of the IDF’s medical personnel. The new emblem was designed with respect for tradition while giving it a modern look that honors the corps’ historical values and represents them in a contemporary and dignified way.
Rebranding the Medical Corps
With the appointment of the new Chief Medical Officer, we took on the exciting task of rebranding the Medical Corps. The project included designing a new slogan for the corps, creating an updated branding language for signage across all bases, redesigning all the official stationery and documents of the corps, and preparing comprehensive presentations for the entire organization. This branding highlights the updated vision of the Medical Corps and provides a fresh visual identity that reflects the professionalism and commitment of all the corps’ personnel.
