Background
Hexatone is a company operating for over a decade in the field of technology, cyber, intelligence and database management.
The Challenge
Our challenge was to create a brand that, on the one hand, would suit customers coming from the financial field, which is a very conservative field, but at the same time show the company’s innovation without harming the company’s credibility.
Our solution
We have developed a branding language in which the letter x breaks the boundaries of the text to show the company’s capabilities in the innovative breakthrough they allow companies and their capabilities to reach remote content.
The element of the X becomes a striking and memorable design element.
We chose colors with a transition of shades from deep blue to turquoise to give a sense of dynamic, and movement.
The chosen font is very clean, thick, prominent and modern which reinforces the transmission of the company’s stability and strengths.
After the in-depth research and target audience Brand character we created, we continued with the website design process, in which we wanted to convey the company’s innovation by selecting suitable images and developing an infographic to clearly convey their advanced technology.
The scanner of the character on the site allows a deep understanding of how the service works and what result you get from their scan.
For the project, we developed a new website, branding, brand book, signage, and other marketing materials.
