Background:
Greenz is a salad bar chain that brings healthy, quick, and delicious eating to the forefront, all crafted from natural and high-quality ingredients. With a commitment to freshness and personalized options for every customer, Greenz aims to turn every salad into a unique, healthy experience that fits an active and dynamic lifestyle.
Challenge:
Greenz sought to position itself as the top choice for a clientele that values quality and freshness while also looking for an inviting, casual approach. The challenge was to create a brand that reflects these values, maintaining freshness and natural aesthetics to appeal to a young and diverse audience.
Solution:
We developed a fresh, new branding language for Greenz, aligned with the chain’s healthy and modern ethos. From the initial step of selecting the name to the final product designs, every detail was carefully crafted to create a cohesive and welcoming experience. The logo was designed to be accessible and inviting, with green and natural hues emphasizing freshness. A clean, rounded form was chosen to convey lightness and optimism. The process included designing menus, on-site signage, serving bowls, takeaway bags, cups, catering boxes, napkins, wipes, loyalty cards, and promotional roll-ups—each element was carefully selected to clearly and precisely convey the brand’s values, delivering a consistent experience with every product.
Photographer's name: Liran Maimon
