A hamburger made from freshly ground meat, toppings from another world! And don’t forget the crazy milkshakes!
Our challenge in this project was to give a unique personification to the Benny character and create a brand that will work as a chain in the future.
We started the branding with the illustrated character of Benny, inspired by the original grandfather of Benny in his youth. We researched what were his famous sayings and learned what was his colorful and special character. With this information we created branded language of unique sentences, a broad illustrative language that conveys the story of the.
We designed unique packaging, takeaway bags and clothing with humorous messages.
For the marketing, we have created ads, posts and an invitation to the grand opening!
All together created an unforgettable experience of Benny’s which by the way is really worth tasting
Photography: David Moyal
@ bennysburgerdiner
@ studio_baram_branding
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