Under the tree

“Under the tree” is a neighborhood Café’ located in Tel Aviv cafe, under a huge and special tree.
Our challenge was to create a language that would convey the young and fun vibe of the place, using graffiti-style urban illustrations and vibrant colors of fuchsia pink and yellow on craft paper in order to convey the warm character of the place.
Over the years we have been working with the place, we have developed a variety of products: coffee cups, takeaway bags, menus, chips for club members, posters, and even designed drinking straws.
Happily, to say, the place just keeps expanding and it is impossible to pass by it without giving a look and feeling the fun vibe of the place.

The work was accomplished with utmost flexibility and attention to our specific needs. The results were highly praised.

The outcomes speak for themselves. Unified yet diverse, everything was delivered according to schedule and with extreme courtesy.

We've worked together on many projects, and we have always received great service – regardless of how busy the studio was. You always made us feel like we were your only client.