Do you want a logo that conveys professionalism, pleasantness, intelligence, fun and creativity? Wow, that’s a lot for one logo! Many designers use logo elements such as font, graphics and color to convey numerous messages at once. When all the elements connect in perfect harmony, then people will respond to your message.
Color is one of the basics of design. Most people know that warm colors (red, orange, yellow) are accessible and that cold colors (blue, green, purple) are more detached. Some businesses prefer to use marker yellow or hot pink to command attention. The problem is that most people don’t want the message to be “screamed” at them…
Black and white are the first colors that the human eye notices. Then comes red. These three colors have names in all cultures (green, for example, does not have a name in every culture). A combination of black, white and red is a triple-force that grabs your attention and evokes strong emotions.
Not all colors are as greedy. Some businesses want to evoke emotion, but not as much attention. Blue conveys stability and trust, and that’s why most financial firms use it. Purple shades are associated with spirituality and strength (remnants from Roman culture). Greens relate to nature and therefore many environmental organizations use them. Orange colors are considered friendly, yet are too loud for widespread campaign use. And then there’s the yellow hues – bright, sunny and simple. They are often adopted by children-oriented businesses.
A wise choice of colors is usually influenced by the targeted market. Generally speaking, the wider the market – the purer the color. For example, original color shades are suitable for wide marketing campaigns for large target audiences.
Designers usually start out with basic shades, and gradually make their way to a wide shade spectrum. Eventually, good designers will find the perfect color combination for seamless communication with the product’s target audience.
Looking to create a brand that will guide your business to future success? Get in touch today.
Contact Limor at (972)-9-7744802 or [email protected]
