Communicating through Color

Do you want a logo that conveys professionalism, pleasantness, intelligence, fun and creativity? Wow, that’s a lot for one logo! Many designers use logo elements such as font, graphics and color to convey numerous messages at once. When all the elements connect in perfect harmony, then people will respond to your message.
Color is one of the basics of design. Most people know that warm colors (red, orange, yellow) are accessible and that cold colors (blue, green, purple) are more detached. Some businesses prefer to use marker yellow or hot pink to command attention. The problem is that most people don’t want the message to be “screamed” at them…
Black and white are the first colors that the human eye notices. Then comes red. These three colors have names in all cultures (green, for example, does not have a name in every culture). A combination of black, white and red is a triple-force that grabs your attention and evokes strong emotions.
Not all colors are as greedy. Some businesses want to evoke emotion, but not as much attention. Blue conveys stability and trust, and that’s why most financial firms use it. Purple shades are associated with spirituality and strength (remnants from Roman culture). Greens relate to nature and therefore many environmental organizations use them. Orange colors are considered friendly, yet are too loud for widespread campaign use. And then there’s the yellow hues – bright, sunny and simple. They are often adopted by children-oriented businesses.
A wise choice of colors is usually influenced by the targeted market. Generally speaking, the wider the market – the purer the color. For example, original color shades are suitable for wide marketing campaigns for large target audiences.
Designers usually start out with basic shades, and gradually make their way to a wide shade spectrum. Eventually, good designers will find the perfect color combination for seamless communication with the product’s target audience.
Looking to create a brand that will guide your business to future success? Get in touch today.
Contact Limor at (972)-9-7744802 or [email protected]

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    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

    Here are a few examples – just take your pick:
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    We make sure that your business receives a service package tailored to specific requirements. We aim to please – and we love to see our clients smile!

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    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Who do we work with?
    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:
    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    Branding is Emotional. And Very Personal.
    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

    This is our favorite topic of conversation.
    What do you love? What do you dream about? How ambitious are your aspirations? Wherever it is you want to go, we’ll be happy to take you there.

    It’s nice to meet you. We are Studio Baram.
    We are a branding and graphic design studio. We design smart and beautiful brands that make target audiences fall head over heels in love. Over the years, we have worked with just about every industry sector and have developed a unique skillset. Our expertise includes branding for innovative businesses and the culinary & foodservice industry. We offer a wide range of service packages, so that you can choose exactly what you need, every step of the way.

    Here are a few examples – just take your pick:
    Branding for companies and businesses | Website design | Brand-based interior design| Strategic planning| Ongoing consultation

    We make sure that your business receives a service package tailored to specific requirements. We aim to please – and we love to see our clients smile!

    We measure success in many different ways – smiles, leads and more. Experience has taught us that relationships are the foundation for success. Brands that speak to consumers in their own language and remain relevant over time are usually they ones that make a lasting impact.

    We design brands that are built for long-term relationships. That’s what we believe in.

    A few words about branding, website design and technology
    In today’s world, branding studios must also function as technology experts.
    Branding for businesses must be responsive to all platforms and devices. It must exhibit agility and respond to technological change. That’s what today’s customers expect. We’ll make sure that that’s what they’ll get.
    Want to learn more about branding for businesses? Click here >>

    Our clientele is very diverse.
    We work with all industries, all over the world. Each and every one of our amazing clients inspire us both personally and professionally.
    We are happy that most of them have chosen to work with us on a regular basis.

    Our Clients Include:

    Elbit Systems, Segev Restaurants, Headstart, RE/MAX, EXPRESS, The IDF,
    Meir Medical Center, ASUS, Pilpel, Hever Group, Hasharon College. Check out more clients here >>

    We have a confession to make. We are a sentimental branding studio. We get attached to our brands.
    Once we’re done branding, we still aspire to be a part of your winning team. We want to make sure your brand and digital assets are up-to-date with all current technological developments. We want you to stay relevant and aware of all new marketing trends.
    We are always delighted when our clients call us for a consultation, or just to say hello.
    Every business needs professional branding. Want to know why? Read Here

    Ever Shared a Coffee with a Branding Studio Before?We’d love to tell you more about branding for businesses and website design. We’d be thrilled to offer you a tailored service package. We’d be delighted to have coffee (black, one sugar) and just get to know your business. Leave your details below, and we’ll get back to you!

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