And when it comes to branding, the core question is: how does your brand make the world a better place?
The answer can usually be located back in the day, when the founders originally founded their business. They may have noticed something was missing, and realized that they could offer a product or service that could improve our world.
When we talk about brand vision, we’re not discussing products or services. Ask yourselves the following question:
Why do you do what you do?
I recommend watching Simon Sinek’s inspiring TED talk called “How Great Leaders Inspire Action”.
Today’s most important brands make us feel. That’s why we’re so loyal to them. If your product or service is helping change the world, people will want to be a part of your brand. Money, on the other hand, has nothing to do with brand vision. It is only outcome.
Brand vision includes all brand values. It is a gateway into the brand’s future and personality. It is the brand’s true core. Once you have all these elements in place, you can build your brand’s loyal fanbase. You’re ready!
Remember: When people make an emotional connection to your brand, it makes the brand unforgettable and irreplaceable. As businesspeople, isn’t this what we all strive for?
Looking to create a brand that will guide your business to future success? Get in touch today. We’ll be happy to schedule a meeting.
Contact Limor at (972)-9-7744802 or [email protected]
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