\nContact Limor at (972)-9-7744802 or limor@studiobaram.co.il
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![\"web-design\"](\"https:\/\/studiobaram.co.il\/wp-content\/uploads\/2020\/01\/web-design.jpg\")
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What’s a landing page, you ask? A landing page is the page you reach after clicking on a banner, a Google ad or an email ad. The user arrives at landing pages while surfing the web and browsing through web pages. The landing page usually appears a few seconds prior to the page you were looking for.
\nThe landing page is a tool that advances a specific business goal. For example, a mattress seller might use a landing page to advertise a special offer on a specific mattress.
\nThe landing page’s main goals are conveying a key marketing message \u2013 and gathering user information for a client database.
\nSometimes, a landing page can be more valuable than a website, because websites are more diverse, and landing pages specify a certain product or service, and direct customers towards making specific decisions.
\nThe page’s character, structure and design are adapted to fit the marketing message. The page usually comes with a contact form that is easy to fill out. Above the form is the CTA \u2013 the Call to Action.
\nWant to create an effective landing page? Here are a few tips:
\nMake sure to limit navigation \u2013 focus on the contact us form
\nMake an attractive offer
\nInclude no more than 6 sentences that sum up your offering, a central image, and a form. Remember, you have no more than 3-5 seconds to get your reader’s attention.
\nWe recommend offering your clients 2-3 different landing pages, in order to check which one garners more leads.
\nEssentially, landing pages are commercials. They’re purpose is to “capture” users’ attention and to turn them into potential customers.
\nSo, what\u2019s the best way to design landing pages?
\nFirst of all, we need to know what you want to convey. We follow a few basic rules:
\nOne bold headline
\nBrief text. Interesting and clear. No more than 4-5 lines.
\nA prominent contact us form. Don’t ask for too many details, as this may turn people away.
\nNo commercials
\nA great Call to Action phrase
\nA catchy image that conveys a message (this is your page’s “hero”)
\nTry to fit the entire page into the computer screen (no scrolling)
\nUse of brand elements \u2013 logo, colors, images, etc.
\nEmpower the page with additional elements that heighten the message (video, Facebook link, etc.)
\nTo sum up\u2026
\nGood design + awesome copywriting = a landing page that generates lots of leads.
\nBad design + unprofessional text = a waste of time and money.<\/p>\n