{"id":20124,"date":"2025-11-02T11:23:50","date_gmt":"2025-11-02T11:23:50","guid":{"rendered":"https:\/\/studiobaram.co.il\/?p=20124"},"modified":"2025-11-02T11:23:50","modified_gmt":"2025-11-02T11:23:50","slug":"when-branding-meets-play-a-new-way-of-thinking-is-born","status":"publish","type":"post","link":"https:\/\/studiobaram.co.il\/en\/when-branding-meets-play-a-new-way-of-thinking-is-born\/","title":{"rendered":"When Branding Meets Play \u2013 A New Way of Thinking Is Born"},"content":{"rendered":"<p dir=\"ltr\"><strong>Experiential and Innovative Branding through LEGO\u00ae\ufe0f SERIOUS PLAY\u00ae\ufe0f<\/strong><\/p>\n<p dir=\"ltr\">For a long time, I\u2019ve been searching for a tool that could bridge the world of <strong>strategic branding<\/strong> with the world of <strong>human experience<\/strong>.<br \/>\nIn my work with organizations, I\u2019ve seen time and again that a strong brand is not built only from words or presentations \u2013 but from emotions, conversations, and the insights that surface when people truly <em>meet themselves<\/em> within their brand story.<\/p>\n<p dir=\"ltr\"><strong>Thinking with Your Hands<\/strong><\/p>\n<p dir=\"ltr\">How can we reach deeper insights about brand identity not only through research and logic, but also through something tangible, intuitive, and creative?<br \/>\nThat question led me to a method that completely surprised me \u2013 <strong>LEGO\u00ae\ufe0f SERIOUS PLAY\u00ae\ufe0f<\/strong>.<br \/>\nIt\u2019s a unique approach to problem-solving and strategic thinking based on one simple yet powerful idea: <em>when the hands think \u2013 the mind opens.<\/em><\/p>\n<p dir=\"ltr\">Instead of talking about values \u2013 you build them.<br \/>\nInstead of analyzing a vision \u2013 you watch it come to life, brick by brick.<br \/>\nThe method allows teams and organizations to uncover deep insights quickly, through a playful, energetic, and highly engaging process.<\/p>\n<p dir=\"ltr\"><strong>What Is LEGO\u00ae\ufe0f SERIOUS PLAY\u00ae\ufe0f?<\/strong><\/p>\n<p dir=\"ltr\">Developed in Denmark by the LEGO\u00ae\ufe0f Group, the method is grounded in research about cognition, imagination, and the power of play.<br \/>\nIt helps people think differently, communicate ideas more clearly, and access layers of understanding that words alone can\u2019t reach.<br \/>\nEach model built in a workshop becomes a new language \u2013 one that gives form to thoughts, emotions, and perspectives that often remain hidden in traditional discussions.<\/p>\n<p dir=\"ltr\"><strong>Being Among the First to Play Differently<\/strong><\/p>\n<p dir=\"ltr\">After two intensive days of learning, exploration, and hands-on practice, I\u2019m proud to be part of the <strong>first certified LEGO\u00ae\ufe0f SERIOUS PLAY\u00ae\ufe0f facilitators in Israel<\/strong>.<br \/>\nIt was an eye-opening experience \u2013 seeing a group of people think, create, and communicate in a completely new way.<br \/>\nWe built, dismantled, and reconnected models \u2013 and each brick became a spark of insight, emotion, or idea that revealed the true essence of a brand.<br \/>\nThat\u2019s when I realized how powerful \u201cplay\u201d can be as a strategic tool for authentic brand building.<\/p>\n<p dir=\"ltr\"><strong>When Branding Becomes an Experience<\/strong><\/p>\n<p dir=\"ltr\">In a world where brands must adapt quickly to change, a new approach has emerged \u2013 one that blends <strong>Agile Branding<\/strong> with <strong>LEGO\u00ae\ufe0f SERIOUS PLAY\u00ae\ufe0f<\/strong>.<br \/>\nThis fusion invites organizations to step out of their heads and start <em>seeing, touching, and feeling<\/em> their brand in a physical, interactive way.<br \/>\nThrough building, breaking, and reshaping tangible models, teams uncover fresh insights, clarify their brand DNA, and strengthen their shared understanding of what the brand truly stands for.<\/p>\n<p dir=\"ltr\">At <strong>Studio Baram<\/strong>, this method has become an integral part of our <strong>Agile Branding<\/strong> process \u2013<br \/>\nhelping brands stay alive, responsive, and deeply human in a rapidly changing world.<br \/>\nBecause when we allow ourselves to play, we discover truth.<br \/>\nAnd when brands learn to play, they rediscover who they really are.<\/p>\n<p dir=\"ltr\"><strong>Let&#8217;s create something great together! Call us today to discuss your Branding and explore how we can collaborate to achieve success<\/strong><strong>!<\/strong><\/p>\n<p dir=\"ltr\"><strong>972-09-7744802, Ext-5 \u2013 Limor<\/strong><strong> \u2013<\/strong><strong> c.e.o. Studio Baram<\/strong><\/p>\n<p dir=\"ltr\">\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential and Innovative Branding through LEGO\u00ae\ufe0f SERIOUS PLAY\u00ae\ufe0f For a long time, I\u2019ve been searching for a tool that could bridge the world of strategic branding with the world of human experience. In my work with organizations, I\u2019ve seen time and again that a strong brand is not built only from words or presentations \u2013 <a href=\"https:\/\/studiobaram.co.il\/en\/when-branding-meets-play-a-new-way-of-thinking-is-born\/\" class=\"more-link\">&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":20122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[91],"class_list":["post-20124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-magazine","tag-business-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Branding Meets Play \u2013 A New Way of Thinking Is Born - Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiobaram.co.il\/en\/when-branding-meets-play-a-new-way-of-thinking-is-born\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Branding Meets Play \u2013 A New Way of Thinking Is Born - Home\" \/>\n<meta property=\"og:description\" content=\"Experiential and Innovative Branding through LEGO\u00ae\ufe0f SERIOUS PLAY\u00ae\ufe0f For a long time, I\u2019ve been searching for a tool that could bridge the world of strategic branding with the world of human experience. 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