Background
The famous Chef Moshe Segev have a restaurant chain is spread out throughout the country, each restaurant diverse and with it’s own concept.Chef Moshe Segev’s vision is shown at every restaurant, down to the detail.
The challenge
Our challenge was to give each restaurant its own uniqueness, location, the interior design, the target audience and the food served on the menu, and still be associated to the Segev Brand.
The solution
We have been with the Segev Brand for many, many years. From their flagship restaurants of Segev Express, the kosher restaurants, the Japanese restaurant to the unique restaurants in Sharona Market.
For each of our designs we work with the restaurants managers, we check the references to interior design and vibe of the place and only then start to create unique designes.
Menu design is a special expertise of ours that we put allot of effort into it,
From the font size. Size of the menu, paper the menu is printed on… all is taken into consideration.
The take away items such as the Sushi packaging, is designed in fancy boxes with magnet closures covered in special patterns with selective lacquered and foil printing, everything is checked with our quality control for the best end result of the products.
The marketing products such as newsletters, billboards, and other designs that we regularly provide to the restaurants, are also made with creativity and unique thinking about the brand as a whole, to convey the story and feelings we want customers to feel as part of chef Segev’s experience.